Job Information
The Coca-Cola Company Senior Manager, Franchise Operations, Liaoning in Dalian, China
Senior Manager, Franchise Operations, Liaoning
Based in Shenyang City
Plan and be actively participate in the whole cycle of bottler field activities, including diagnosis of the business situation, strategic and tactical planning, sales analysis, program design, program implementation, evaluation, attainment of sales targets and required corrective measures. To work closely with bottlers, with the support from Operation Director, to align the business direction with counterpart and then maximize profitable sales volume.
What You'll Do for Us
Strategic development of Annual Plan
To formulate, develop and agree Territory Business Annual Plan with bottler counterpart, aligned with overall Company strategy to achieve annul objectives in assigned area sales volume and market share.
Get commitment with responsible territory on BAP.
Work with the bottler in implementing the programs designed to drive the profitable volume growth.
Successful implementation of Annual Plan
Monitor the sales performance and review progress with the bottler on a regular basis. Identify potential volume and revenue opportunities. Recommend sale incremental plans on the active exploitation of all market opportunities in bottler sales territory.
Responsible to support bottling partner to deliver annual business target and to ensure winning value share and execution in local markets
Monitor and analyze daily area sales information, competitor activity and market share data, and develop necessary action plans as appropriate
Work with Frontline Marketing to assure that the market is properly covered with effective inside and outside advertising. Ensure that local and national promotions are executed successfully by the bottler in related channel.
Work with Commercial Integrator to implement commercial strategy and national commercial plan in local markets.
Agree and monitor the DME expenses based on aligned sales budgets with bottler. Review and recommend on all funding requests made by the bottler to ensure well spending.
Explore market opportunities through interpreting various sources of internal and external intelligence and information,
Achievement of in-outlet execution targets as defined by company standards
Support the set up and maintenance of efficient, effective route structure for the bottler territory. Review periodically the sales progress by channels and key outlets in the market.
Develop an accurate outlet classification and database.
Develop operational capabilities of subordinate(s) and bottler personnel.
Establish professional working relationships with the bottler and key third parties.
Develop territory operation team capability to support the business needs.
Qualifications & Requirements
Relevant experience of 8-10 years , preferably in the FMCG industry, have solid knowledge of Marketing and Operation, over 6 years business management skills
Strong leadership, be resilience and work with discipline.
Be bold and have guts to work in challenging market.
Aspiration for development and speed to action with result oriented
Open attitude to changes and can adapt and learn fast
No location limit and willing to accept short-term relocation
Excellent written and oral English & Chinese skills
Bachelor's degree & above
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.