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The Coca-Cola Company Consumer Marketing & Business Growth Summer 2023 Intern in Atlanta, Georgia

Consumer Marketing & Business Growth Internship

POSITION OVERVIEW

The Consumer Marketing & Business Growth Internship will leverage industry and marketplace insights to provide strategic guidance on how to grow beverages with foodservice, on-premise and strategic partners of The Coca-Cola Company. The position will play a critical role in building future opportunities to engage consumers as guests in away from home occasions. The role will interact with cross functional team members in the organization who oversee these key channels of business. We are looking for a highly strategic, collaborative, innovative and creative thought-leader with an entrepreneurial spirit, digital mindset and a deep curiosity on how consumers behave. By the end of the internship, the associate must provide a comprehensive set of recommendations, grounded in insights, to transform consumer behavior in key away from home channels.

RESPONSIBILITIES

  • Develop beverage marketing strategies in collaboration with overall human, guest and customer insights.

  • Influence ideas that can impact complex customer situations (franchisees & bottlers)

  • Define growth opportunities through data, market intelligence and consumer insights.

  • Construct and define ideas that will transform purchase behavior.

  • Shape and contribute to annual planning through idea generation.

  • Interact with internal and external partners to optimize best thinking for future growth.

  • Create persuasive selling stories on direction / ideas to influence adoption of ideas developed.

    SKILLS

  • Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results.

  • Customer/Channel Management experience.

  • Demonstrated personal leadership skills and influencing ability.

  • Usage and analytical application of account performance data tools to support plans, opportunities and stewardships.

  • Effective oral and written communication skills.

    Requirements & Qualifications:

    EDUCATION

Currently pursuing a Bachelor's Degree in sales, marketing or insights/data intelligence, or similar

Skills:

organization

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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