The Coca-Cola Company Manager, Content Activation in Atlanta, Georgia
WHO WE ARE
At The Coca-Cola Company, we exist to refresh the world and make a difference through our portfolio of brands – from our flagship Coca-Cola, to Sparkling brands such as Sprite, Fanta and Fresca, to Nutrition brands such as Minute Maid and Fairlife, to Hydration brands such as smartwater, vitaminwater and Powerade. Our North America Operating Unit (NAOU) Category Teams are responsible for marketing and growing a portfolio of brands within the above categories (Coca-ColaTM, Sparkling, Hydration and Nutrition) – ensuring that each brand connects deeply with local consumers in ways that scale globally.
WHAT WE’RE LOOKING FOR
Our North America Operating Unit Category Team is looking for a Content Activation Manager to manage the end-to-end development of integrated brand campaigns on behalf of the brands in its portfolio.
We’re looking for a versatile creative problem solver who can devise and deliver integrated marketing campaigns across a portfolio of brands.
We are looking for a skilled collaborator and integrator with experience bringing together and driving collaboration across internal and external teams to develop and scale work across traditional and non-traditional channels.
We’re looking for someone who can identify, nurture and protect great creative ideas.
And we’re looking for someone who can effortlessly manage a variety of fast-paced projects and priorities without losing sight of the big picture.
Leads Integrated Marketing Communications (IMC) strategy, creative development and execution across all consumer touchpoints including traditional and non-traditional mediums: TV/Film, OLV, OOH, Radio, Digital, Social (in partnership with Platform Services and Integrated Marketing Experience (IMX) Teams, Shopper (in partnership with the Shopper teams)
Partners with the Connections team to align on media plans and ensure final delivery to media outlets.
Develop compelling creative briefs that clearly articulate communication objectives and success criteria to inform and direct agency and partner creative development.
Management of agency, production budgets and IMC timeline to ensure timely implementation.
Manage multiple agencies and partners to concept, develop and execute all creative that is relevant to each brand’s positioning and target audiences.
Collaborate with multiple cross-functional departments including Global Category Teams, NA OU Category, IMX, Marketing Network Operations and Frontline Marketing teams to plan, develop and execute fully integrated and strategic marketing campaigns.
Cultivate and curate new content creation models throughout the creative process.
Communication / Interaction
Manages all content communication for partnership with Brand, Legal, Trademark, IMX, PAC, agency and content partners.
Leads RFP/Connection process for branded content and media integrations by partnering with agencies, Connections and Production. Develop direct relationships with media partners to produce and distribute content.
Supports IMC annual planning with cross functional teams inclusive of Brand, Connections, PAC, Multi-cultural, Sports and Entertainment and Legal
Bachelor’s Degree required
5 or more years of marketing/advertising experience in a client-side or agency role with experience in traditional and non-traditional content development, off-line and online media including TV, print, radio, outdoor, online and mobile.
Experience in Creative planning and process across owned, earned, shared and paid connections.
Experience leading and partnering with agencies and cross-functional teams.
Knowledge, Skills and Abilities Required
Strategic thinking, agency management, creative concept evaluation, project management, planning and organization, working within a team, creative/strategic acumen, relationship building, collaboration, proactivity, a results focus, proven ability to manage to key business indicators.
Understanding of multicultural consumer trends, insights, passion points and media content consumption behaviors.
Knowledge of consumer trends and the ability to identify implications for business to capture new consumer opportunities.
Technical IMC Skills Required
Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creative, strategic alignment and shopper impact.
Agency Management: Knowledge of methods or techniques used and ability to inspire agency performance.
Creative Brief Development: Knowledge of the creative brief development process.
Strategic Selling: Ability to listen to various points of input and sell a vision of the work through knowledge of brand and creative strategy.
Strong organizational skills: Ability to project manage complex and time sensitive campaigns
KEY KNOWLEDGE REQUIREMENTS
MASTERY OF (REQUIRED)
1 360 DEGREE COMMERCE MARKETING COMMUNICATIONS & CONTENT STRATEGY, PLANNING & EXECUTON (INCL DIGITAL)
2 PEOPLE & TEAM LEADERSHIP, INSPIRATION & CAPABILITY BUILDING FOR MAXIMIM ENGAGEMENT
3 COMPLEX, MULTI-CONSITUENT PROJECT MANAGEMENT
4 AGENCY & PARTNER MANAGEMENT
5 CONTENT DESIGN & CONNECTIONS
BROAD EXPERTISE IN (GOOD TO HAVE)
1 COMMERCIAL LEADERSHIP
2 CUSTOMER LEADERSHIP
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.