The Coca-Cola Company Sr. Space Strategy Mgr. - Small Store in Atlanta, Georgia
Building a winning, focused, growth portfolio is a top priority for the company. This requires innovation, marketing efficiency and effectiveness. A s a Category Consultant you’ll s erve as a primary s trategic a dvisor to deliver best in class insights to drive customer growth by leveraging customer, syndicated and shopper card data, as well as other industry sources. You’ll be able to a ctively influence customer and system decision making with fact-based and category-centric thought leadership. The successful candidate will have a passion for analyzing and developing relationships t o build strategies and tactics designed for future category growth.
What You’ll Do for Us
Focus on retailer category development while also partnering closely with sales to support development of sales strategy to increase sales in the marketplace.
Provide leadership & continued stewardship for retailer’s beverage categories.
Identify and articulate opportunities as part of the annual customer category situation assessment process, including recommending space opportunities and risks for the beverage category.
Be the industry, channel & category subject matter expert to facilitate retailers’ choice to select Coca-Cola products as their key strategic partner .
Collaborate with Sales, Shopper Insights, Space Strategy, Channel Strategy and Development, and Decision Support to deliver work focused becoming our customers most valued supplier.
Establishes and manages marketing budgets and ensure appropriate funding across the marketing mix elements of the brand portfolio and implement programs to drive productivity.
Secures correct and timely implementation of the portfolio approach, brand plans and programs in collaboration with other key functions.
Leads and influences teams to execute the Operating U nit plan at scale whilst also supporting with any locally led activity or amplification.
Develops a comprehensible “digital selling through customer” approach ensuring to build strategic partnership, marketing & selling value propositions.
Effectively collaborates globally in order to create synergies, implement and share best practices .
Analyzes and understands market trends and social forces, especially related to health and wellness, and how to bring more goodness from nature.
Develops end-to-end solutions with a deep understanding of each step of the value chain
Manages process and timings to make sure products will be launched according to the planned timing .
Qualification & Requirements
Bachelor’s degree in Marketing, Business, Finance or related field .
5+ years in consumer goods brand management roles or retail customer experience.
Experience in developing actionable results from category, space management and shopper insights.
Ability to demonstrate advanced analytical capability with customer level data .
Strong working knowledge of syndicated data (e.g., Nielsen).
Advanced Microsoft Office skills.
Proven oral and written communication, storytelling , and influencing skills.
Ability to manage and prioritize multiple projects and assignments.
Ability to link category leadership strategies to customer strategies.
Experience in strategic planning and portfolio management .
What We Can Do For You
Unique Culture – a great place to work where people are inspired to be the best they can be
Challenging Work – our unique global system offers constant opportunities to develop world-class skills and a truly international career
Work Life Balance – our Company works diligently to help ensure this is a reality for our associates
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.