The Coca-Cola Company Senior Customer Marketing Manager in Cincinnati, Ohio
The Senior Manager, Customer Marketing role will lead Customer Marketing annual planning, retailer media strategy and investment, brand and innovation planning and franchise system alignment on omnichannel marketing plans for Kroger, the 2nd largest customer in North America across the Coca-Cola Portfolio.
This role is responsible for:
Leading the shopper-connected commerce strategy by translating brand briefs and Customer Joint Business Plan objectives into strategic omnichannel program planning which meets retail sales growth goals/objectives without compromising OI growth
Leveraging holistic consumer-first connected consumer journey plans across relevant owned, earned, shared and paid connections points to develop Kroger exclusive media plans that deliver coherence and consistency for maximum business results among Kroger Shoppers
Leveraging current shopping trends, capabilities and patterns to identify new go-to-market media and communication opportunities
Demonstrating investment strategy acumen, utilization of post program analysis with an obsession for capturing key learnings and a bias for action
Stewarding internal cross-channel relationships, learning/opportunities and operating routines – internal best practices to advance Customer Marketing Capabilities across KO system
Related work experience:
5 or more years in customer marketing, media or brand marketing
Strong understanding in the field of digital marketing including (digital program development, mobile, direct response, seo/sem, location-based services, programmatic and social)
Analytical Mindset – leverages data to analyze performance and gleans insights from the data to develop and optimize marketing plans and effectively spend in the places that drive kpis.
Media planning and negotiation experience
Curiosity and willingness to lead change where required.
Effective communicator – able to leverage verbal and visual communication to drive action.
Incremental Experience Preferred:
7 or more years in customer marketing, media or brand marketing, preferably in the consumer goods/beverages industry
Retail Media Network media planning and negotiation experience
General Manager mindset and business acumen
What We Can Do For You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most p opular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico .
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.