Coca-Cola Company Jobs

Job Description Title: Manager, Marketing - Media Planning

Location: Gurgaon

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

The Media Planning manager will:

• Translate clear campaign objectives on each brand from the E2E and the Category Teams to clear cut Media Planning targets based on Reach and Frequency objectives

• Develop and implement connections plans across brands/campaigns, recommending allocation of activation DME to different consumer / shopper touchpoints

• Lead audience planning and campaigns with enriched first party data

• Ensure we have the most effective and efficient media plans for our brands, out-performing versus competitors in all brand program KPIs

• Lead all the work on developing Media Planning models in partnership with the Media Agency , K&I teams and Platform Service teams to ensure that we are driving productivity on our Media Plans

• Recommend the ideal DMI split by brand and channel to all of our portfolio of brands

• Constantly checking and reporting to current status of our brand presence in the various channels: Copy Rotation, Child Policy, productivity, among others.

• Work in partnership with FL and bottlers to ensure that we are capturing the right opportunities in each one of the countries in INSWA

• Analyze and inform MKT teams about industry media competitive activity, by region and brand, including the follow up of SOV/SOM indexes.

• Be the local contact-point for the media representatives

• He/she is a key player in the IMX team, understanding the consumer/shopper and the competitive landscape and defining strategies and tactics to better connect with each brand's audience.

KEY SUCCESS PARAMETERS

Experience

• Experience working with marketing in the field is preferred

• Strong passion for Data Analytics and Modelling Techniques

• Experience working in cross-functional and cross-geographical teams is preferred

• Work Focus

• Ability to provide input to brand & creative strategy at OU level as well as contribute to the overall Consumer and shopper media development

• Ability to work in Agile cross-functional teams

Communication Focus

• The role will require frequent communication with the OU IMX lead, OU Category teams, Frontline Marketing team bottlers (local MKT teams);

• The role will also interact frequently with external parties, particularly agencies and media partners

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.