The Coca-Cola Company Sr Customer Marketing Manager - Irvine in Irvine, California
Why Join Coca-Cola North America?
It’s an exciting time to work in The Coca-Cola Company’s flagship market. We’re accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do – whether we’re innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when we’re collaborating with our diverse network of locally-connected bottling partners, and when we’re returning every drop of water we use to communities and nature. And people – with the different backgrounds, skills and perspectives they bring to our workplace – are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.
The Senior Customer Marketing Manager (SCMM) within the National Foodservice division is a strategic resource in driving Coca-Cola business with our most important customers. The SCMM is responsible for the development and execution of Customer and Channel specific marketing plans. Working closely with the sales team and our customers, the SCMM plays a key role in driving revenue and profit for the System, while helping achieve our goal of becoming our Customer's most valued supplier. The SCMM will own the Customer Marketing Organization (CMO)relationship with a select group of customers and will be counted on to use knowledge and insights, brand resources, and account team members to become their customers’ best business partner.
Ownership of Senior level marketing call points CMO/VP Marketing
Develop & Lead total beverage marketing strategy in collaboration with overall customer strategy
Influence complex customer situations (franchisees & bottlers)
Deliver “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the customer brand & category) & “Now What” (recommendations in how to apply to customers’ business)
Construct & Deliver annual marketing calendar
Shape & Contribute to customer’s long term planning process
Conduct customer marketing stewardship reviews
Provide customer business and opportunity assessments
Provide BIC competitive analysis /Pic OS
Create persuasive selling stories
Lead revenue enhancing concept development with customers
Seek Out & Leverage internal tools and resources to support customer strategies (e.g. via channel, asset and brand )
SME leadership where needed
Host key strategic meetings (e.g. KO Lab and associated preparations with presentations, insights, briefing documents, SMEs etc.)
Fully leverage national marketing initiatives with customers.
Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy.
Position champions both their account(s) & company imperatives internally & externally to deliver our Customer Commitment of Excellence in all areas:
Develop and execute channel and customer promotions/programs that leverage national brand ideas/thinking and consumer insights to drive increased consumer preference and customer activity.
Plan and orchestrate introduction of new products and line extensions to ensure that specific distribution, pricing and merchandising objectives are met or exceeded.
Work with sales teams of assigned customer base in the development, execution and follow - up of sales plans.
Participate actively in the Annual Customer Plan process.
Provide strong financial acumen for all business decisions and provide post analysis to ensure goals are met.
Work with sales teams to jointly present major initiatives to customers.
Assist customers in reaching their full potential through by offering creative merchandising and category expansion ideas.
Handle customer issues/opportunities promptly
Build relationships with marketing contacts of key customers.
Foodservice Experience highly preferred
Advanced Strategic Thinking & Application
Robust Planning (Immediate & Long Term)
Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results
Previous Customer/Channel Management experience required
Coca-Cola Channel business knowledge is an asset
Demonstrated personal leadership skills and influencing ability
Brand merchandising knowledge highly preferred
Agency & Supplier Management required
Demonstrated balance of creative and analytical ability
Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships
Effective oral and written communications skills
High proficiency in Powerpoint, Excel & Word
Minimum Required: Bachelor’s degree in Marketing/Business or equivalent education.
Experience 5-10 years’ experience in a consumer packaged goods company, agency or foodservice operator highly preferred , preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
Travel Requirements: 25%
Relocation Assistance: None
Our Growth Culture:
One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.
Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.
Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.
Version 1.0, 2.0, 3.0
Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.
Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn’t enough. We need genius.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.