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The Coca-Cola Company THE NETHERLANDS - CONSUMER CONNECTIONS MANAGER in Rotterdam, Netherlands

Everybody knows Coca-Cola. But only the best people work in The Coca-Cola Company. This is your chance: we are looking for someone who is ready to join us in turning our passion into action, someone who welcomes the challenges of external stakeholder environment and knows everything about reputation management, someone who enjoys communications and knows the media like the back of the hand.

We are looking for a THE NETHERLANDS - CONSUMER CONNECTIONS MANAGER based in Rotterdam, the Netherlands

Everybody knows Coca-Cola. But only the best people work in The Coca-Cola Company.

This is your chance: we are looking for someone who is ready to join us in turning our passion into action, someone who welcomes the challenges of external stakeholder environment and knows everything about reputation management, someone who enjoys communications and knows the media like the back of the hand.

We are looking for a

THE NETHERLANDS - CONSUMER CONNECTIONS MANAGER (JG11)

based in Rotterdam, the Netherlands

If you are ready for this challenge and want to help us protect and enhance the reputation of our brands, category and company, then you are the one.

The core job responsibility is to:

  • Manage connection strategy and media buying & negotiating for The Coca-Cola Company brand portfolio in the Netherlands across traditional and digital media.

  • Provide leadership for a team in delivering integrated brand experiences, assets acquisitions/activations for all consumer connections developed for all brands.

Reports to Franchise Marketing Director and works closely with:

  • NL Core Beverages, New Brands brand teams;

  • NE Commercial Finance, Planning and Business Insights;

  • WEBU Connections team;

  • NL PACS / Brand PR;

  • Externally: Media agency, media- and strategic partners.

Main responsibilities are to:

  • Lead and support the Marketing team in overseeing the development of all Connection Strategies and Architectures for the Portfolio, into a context where our historical media buying strategy is challenged by the evolution of the Trade, Media devices and supports, Assets/Partners, sharing more data and contact strategies than ever;

  • Provide leadership as a key member of the Netherlands Consumer Hub Team, working with and across all functions to deliver the plan as measured by revenue, value share and profit;

  • Drive a culture of evaluating and optimizing all IBE investments providing guidance, direction, support to team responsible for integrating all communication elements;

  • Develop capability across IME across the varying leader / explorer / challenger models across portfolio of brands;

  • Promote a culture of continuous learning and best practice sharing, engaging the Netherlands team into the media revolution starting with consumers and shoppers’ data collection/activation;

  • Lead team of Digital and XM & Assets managers who are responsible for management of local agencies to continuously strive for best in class results delivery;

  • Manage media agency: joint negotiation strategy, post buy analysis, innovation approach implementation, digital and CP capability building, contracts management, agency review and external auditing (Media Opportunity Review / Pitch). All this applying global / BU existing frameworks and tools and leveraging on procurement skills (i.e.: agency fee negotiations);

  • Build capability in world class assets and XM experiences optimization and activation, including management of historical partnership (ie KNVB, ZiggoDome , Amsterdam ArenA, Teens / Young Adults Events)

  • Work closely with the WEBU and Franchise Connections managers, ensuring relevant local adaptation and amplification of centrally proposed connections plans.

Key skills required:

  • Minimum of 8 years of relevant experience in the field of consumer marketing with a focus on connection planning & media buying;

  • Experience and resilience to work in a fast paced environment, yet bringing attention to detail and ability to understand macro business challenges and propose marketing solutions that help driving our business via brand experiences (including assets) and the digital business transformation;

  • Profound knowledge of media industry, agency business and connection planning expertise;

  • Proven track records of people leadership and development;

  • Strong interpersonal and relationship building skills – strong collaborative skills;

  • Strong capability in presenting recommendations to deploy resources, get alignment / decision making;

  • Confident, articulate, good presenter and spokesperson;

  • Fluent in Dutch and English.

Our Growth Culture:

One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.

Curious

Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.

Empowered

Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.

Version 1.0, 2.0, 3.0

Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.

Inclusive

Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn’t enough. We need genius.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.​

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