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The Coca-Cola Company Assistant Strategic Planning Manager in Shanghai, China

See attachment

Position Overview:

This role is under the Director of Strategic Development and be responsible for several key areas:

  • End to end planning process: Strong support BU key planning process and develop key forecast models & strategic frameworks for strategic plan development to identify size of price, where to play, how to win and guide on resource allocation

  • Thought leadership liaison: Work in close collaboration with function teams throughout planning process to provide thought leadership, strategic perspective, analysis

  • Competitive Intelligence and Profit pool: Monitor competitive/industry landscape from profit pool lenses (category, player and channel) and develop insights to be factored into strategic and business planning recommendations and action plans

  • Strategic thinking: Forward looking & Provide strategic perspective and advice on which strategic options to take to unlock potential growth and address strategic issues

  • Special projects – support cross-functional projects of strategic nature

Job Profile:

Key Result Areas

End to end planning process: Proactively support the cross-functional/region facilitation and development of long-term strategy and annual business planning cycle for BU to identify opportunity maps and business models to achieve Long term Vision:

LRP: Strong support of the key SBP process such as strategy day to identify opportunities, surface key strategic issues & explore root causes for the next stage of strategy development; Own key forecast models & strategic frameworks for strategic plan development such as industry/KO forecast etc.

Redbook: Lead the facilitation and completion of annual Redbook development process;

ABP: Work closely with regions (esp. China and Korea) to support the development and integration of BU annual business plan;

Strategic partner to function teams: Work in close collaboration with function teams such as marketing, supply chain, finance to provide thought leadership, strategic perspective, analysis to support on functional opportunity identification and planning needs

Monitor competitive landscape from profit pool and develop insights to be factored into strategic and business planning recommendations and action plans

Profit Pool: Develop comprehensive competitor and industry profit pool by category and by channel to identify threats and opportunities to KO annually; Compile profit pool evolution analysis to come up insights on category opportunity and competitor landscape and feed into strategic business planning

Workshops: Develop scenario gaming model for strategic workshops targeting key competitors so that participants are able to draw lessons and implications through a more vivid simulation

Monitor key competitor (NARTD/Non RTD) and key player (within the ecosystem) profile and intelligence to support strategy and business development

Strategic projects to identify appropriate business models/solutions that could be used to accelerate growth:

Apply independent thinking, build models and scenarios, leverage available facts, and incorporate new and multiple sources of info to identify new insights, or deliver analytical solutions to complex issues and problems.

Identifying those areas where system capabilities require building and/or developing, to deliver on the defined strategies

Help manage strategic consulting project involving external consultants (e.g., McKinsey, Bain, Booz) on key projects, such as upgrading strategic planning process, develop china-tailored M&A strategy, channel strategy etc.

Other strategic project on process improvement,new business model, digital etc.

Job Requirements / QualificationsCore Competency:

Creating the Future

  • Building Sustainable Organization Capabilities (Excel)

  • Establishing Strategic Direction (Excel)

  • Leading Through Change (Proficient)

  • Pursuing Innovation (Proficient)

People Leadership

  • Enhancing and Sustaining the Performance of Others (Proficient)

  • Leading a Successful Team (Proficient)

  • Leveraging Diversity (Proficient)

Personal Excellence

  • Acting with Integrity (Excel)

  • Communicating Effectively (Excel)

  • Pursuing Personal Development (Excel)

Delivering Profitable Results

  • Building Accountability (Excel)

  • Building Value-Based Relationships (Excel)

  • Delivering Relevant Local Consumer Strategies (Excel)

  • Focusing on Customers (Excel)

Functional Skills:

  • Strategic Business Planning (Excel)

  • Revenue Growth Management (Excel)

  • Identify Profitable Volume Targets (Excel)

  • Portfolio Management (Competent)

  • Understand Consumer Insights (Excel)

  • Create Value Driven Activities (Excel)

  • Understand Value Chain Implication (Excel)

  • Leverage Resources (Proficient)

  • Project Management (Excel)

  • Negotiating (Competent)

Independent Judgment:

  • Ability to think strategically and help set a vision by creating a broader perspective on situation or issues

  • Superior quantitative and qualitative problem solving, including ability to develop innovative analytical models

  • Ability to synthesize and incorporate complex data from multiple sources into comprehensive knowledge, actionable insights and business recommendation

  • Ability to adapt priorities and analysis as the business situation changes

  • Manage multiple projects simultaneously

  • Strong team leadership skills, ability to provide direction, reinforcement and coaching

  • Ability to work effectively inside and outside the lines of formal authority to accomplish objectives

  • Ability to use cross-functional resources, where appropriate for optimal results

  • Ability to approach issues and problem thru teamwork and collaboration

  • Strong informal and formal/written communication skills

  • Strong project management skills, ensuring work is completed on time with quality results

Knowledge & Experience:

Minimum 3-5 years working experience in business/strategy consulting; FMCG strategy, or FMCG finance/commercial with good strategic sense etc. Experience in FMCG preferred Experience in strategic planning and/or consulting strongly preferred Advanced skills in Excel/modeling and Powerpoint

Education & Professional Qualification:

Bachelor degree or above, preferably in business, marketing, economics or finance; MBA would be a plus

Language Requirements:

Proficient in written and oral English & Chinese

Travel Requirements:

Travel up to 5%-10% of work time under normal conditions

Our Growth Culture:

One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.


Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.


Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.

Version 1.0, 2.0, 3.0

Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.


Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn’t enough. We need genius.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.​