Job Information
The Coca-Cola Company Director, Brand Management - Coffee in Tokyo, Japan
Job Description
Drive Georgia brand business growth through brand value enhancement
Drive assigned Georgia brand initiatives such as new product development, IMX development, and business assessment.
Lead the development of assigned category growth strategies & execution planning to deliver short and mid/long-term growth.
Responsibilities include:
Assigned category P/L Management Growth strategy & execution planning through LRP and ABP processes. Consumer-centric innovation pipeline development Strong commercial integration including optimal OBPPC and RGM strategies. Leading cross functional team members to deliver assigned initiatives to achieve assigned business and consumer target.
What You'll Do for Us
Manage assigned category financial performance including periodic tracking and course correction recommendations.
Develop assigned category growth strategies and Georgia brand enhancement plans through LRP and ABP processes.
Develop annual business plans, including end-to-end strategy development, product & pack launches, and content for consumers and shoppers.
Represent the category at key alignment occasions, including business planning routines with global community, OU other functions, and local bottlers.
Develop 3-year innovation pipeline with timely alignment with key stakeholders.
Support capability development and career guidance for team members.
Qualifications & Requirements
Commitment to the Georgia brand, business, and people
Brand enhancement & consumer-centric thinking, strategic planning capabilities, and portfolio management skills
Human centricity, open-mindedness for new challenges and new ways of working
Business financial understanding (NSR, GP, MP, marketing-related expenditures, CAPEX) and complex market/human-based data comprehension
Lead by example with growth behavior (Curiosity, Inclusivity, Agility, Empowerment)
Enterprise mindset and global communication skills to contribute to the global community.
What We Can Do for You
Iconic & Innovative Brands: Our portfolio represents over 250 products with multiple billion-dollar brands in the world.
Historical heritage: We have operated our business since 1957 in Japan,1968 in Korea.
Globally networked ways of working: We have fully networked organization and ways of working in global community.
Franchiser leadership: We partner with local bottlers as franchise system in both markets.
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Skills:
Media Planning; Leadership; Creative Process; Marketing Goals; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitor Analysis; Marketing Strategies; SWOT Analysis; Human Insights; Group Problem Solving; Brand Positioning; Social Media Strategies; Brand Architecture; Channel Management; Team Management
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.