Job Information
The Coca-Cola Company Director, SMDD Channel & Shopper Marketing in Tokyo, Japan
Job Description
The Director will develop and manage shopper/channel marketing strategies and solutions in partnership with our bottlers/customers to drive value, increase beverage incidence, recruit portfolio weekly users and improve profitability. This position will play a critical role in the Long-range plan and annual business planning process, in developing shopper and channel growth strategies and cross category portfolio activation. We are looking for a highly strategic, collaborative, innovative and results-driven shopper/channel marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills
What You'll Do for Us
Lead overall development and implementation of SMDD channel/shopper marketing strategies and activation programs which lead to recruiting cross category portfolio weekly+ users:
Conduct opportunity assessment for respective channels & shoppers together with strategy/insights teams. Define key opportunities within Need States and consumption occasions. Jointly develop/align target and measurement process.
Develop LRP & ABP strategy to drive SMDD channel growth and increasing portfolio weekly+ users
Take leadership and ownership in working closely with Marketing teams to integrate and maximize effect of key marketing strategies at SMDD channel
Work closely together with CCL/Franchise teams to reach alignment with Bottlers on target and execution plan.
Seek out and leverage internal tools and resources to accelerate shopper activation to capture portfolio weekly+ users. Proactively connect with Global CCL community as well as domestic industry experts.
Ownership in leading this important topic in LRP and ABP process. Develop and conduct presentations to top management of both TCCC and Bottling Partners.
Qualification & Requirements
Minimum Required: Bachelor's degree in Marketing/Business or equivalent education. MBA preferred.
5+ years of marketing/brand experience in the field of fast-moving consumer goods (FMCG)
Experience in commercial and/or customer leadership including customer facing and key accounts experience (preferred)
Advanced Strategic Thinking & Application (Immediate & Long Term)
Ability to recognize, understand, and interpret consumer/shopper behavior, brand strategies, channel needs while turning this knowledge into actionable initiatives and results
Demonstrated personal leadership skills and influencing ability
Effective oral and written communication skills with the ability to create persuasive selling stories.
Solid Project Management, influencing & communication skills are required
Knowledge of bottlers operations, consumer/shopper/trade insights
Must possess the ability to deliver projects in a complex matrix organization (multi-market & functions)
Fluent in English (business: reading, writing and basic conversations, making presentations)
What We Can Do For You
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Learning Culture: Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.
Skills:
Leadership; Results-Oriented; Business Insights; Influencing; Channels Marketing; Communication; Shopper Marketing; Decision Making; Marketing; Marketing Strategies; Business; Marketing Insights
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.