Job Information
The Coca-Cola Company Senior Manager, Eating & Drinking Channel in Tokyo, Japan
Our vision is to 'Establish Eating & Drinking business as a recruitment channel across Coca-Cola portfolio with a profitable growth.' This role is responsible for driving an annual planning and execution for E&D channel, by collaborating with our Bottling Partners.
We are looking for the people who have a passion to accelerate the current business and challenge new opportunities in E&D world!
What You'll Do for Us
Support to develop E&D channel Long Range Plan(LRP)
Jointly consider new business opportunities like Innovation/OBPPC/Route to Market etc with KO system stakeholders
Support to develop Annual Businesas Plan(ABP)
Jointly consider the strategic direction and channel plans with KO system stakeholders
Lead to develop annual initiative calendar for E&D channel
Lead implementation of marketing initiatives to E&D channel, collaborating with Marketing team and Bottlers
Develop E&D channel promotions by reflecting Bottlers' requests
Lead to influence Bottlers (from operation to management level) to execute the plans & understand System financial implications of the initiatives
Lead to establish communication platform for E&D community across nation-wide Bottlers
Lead to create E&D channel performance dashboard and track it in a regular basis
Lead E&D budget management
Qualifications & Requirements
Education: University/Bachelor's degree
Preferred 10+ years in Commercial or Marketing experience and Required at least +3 years in E&D Channel Planning
Effective communication, influencing and negotiation skills
Strategic thinking, financial acumen and analytical stills
Native Japanese and required Business English
What We Can Do for You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, AYATAKA, ILOHAS, SOKENBICHA, AQUARIOUS.
Fast pace growth: E&D market has already recovered over 2019 level and KO has achieved highest NSR growth among channels in 2023. You can experience both 'Fix the basics' and 'Challenge new opportunities' strategies in this tailwind trend.
Skills:
Leadership; Social Media; Influencing; Sales Channel Development; Conversion Rate; Marketing Campaigns; Structured Query Language (SQL); Digital Advertising; Key Performance Indicators (KPI); Branding; Demand Generation; Media Buying; Marketing Strategies; Channels Strategy; Product Commercialization; Customer Insights; Market Segmentation; Alteryx; Microsoft Office; Google Analytics; Strategy Development; Microsoft Power BI; Tableau (Inactive)
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.